Elliot Petrosellini-Lancaster

Elliot Petrosellini-Lancaster

Entrepreneur & Founder | Final Year Business & Management Student at University of York

Executive Summary

Student entrepreneur, studying BA Business & Management at the University of York. A confident, personable, approachable individual with practical hands-on experience in e-commerce, customer relationship management, account management, website design, stock management and retail. A passionate, client-focused person, keen to discover new skills and add value to companies.


University of York

University of York
Student Ambassador
June 2022 - Present

Passionate and proactive student ambassador actively supporting departmental goals, engaging in open day events to showcase courses and promote the university, and consistently upholding the university’s values with dedication and professionalism. Duties include:

  • Point of contact during welcome lectures, providing insight as an undergraduate student on open days

  • Presenting during Q&A sessions with lecturers to prospective students and guests

  • Leading groups on open days on tours around the department to promote York’s resources and courses

  • Coordinating operations as part of a team at the FixOurFood national conference

The White Company

The White Company
Sales Advisor
June 2022 - August 2023

Working as a Sales Advisor part-time provided a wealth of insight into working as part of a team and for a large organisation. Role highlights

  • Recognised for contributions and achievements with the Employee of the Quarter award

  • Achieved a permanent position after being employed on a FTC, selected as one from a group of five

  • Entrusted with managerial duties, such as refunds and cash reconciliation, in recognition of aptitude and ability

  • Administered over £250,000 in transactions throughout the year

  • Serving as the first point of contact for customers, as the face of the brand, and providing exceptional customer service to uphold TWC’s luxury standards

  • Developed communication skills, both face-to-face and over the phone, to resolve queries promptly and professionally

  • Demonstrated key teamwork skills, part of a successful team that achieved record sales for the branch in 2022-23


Elliot is not only a brilliant, pro-active ambassador for the School for Business and Society (SBS), he is an asset to the University of York. Elliot has a real commitment and passion for supporting the School, University and his fellow students.Elliot is very knowledgeable about the school, and supports the majority of our recruitment events, speaking with prospective students and their guests, and providing detailed guided tours of the "home" to the School. Elliot doesn’t shy away from any aspect of the events, for example, he has held a meet and greet session for prospective students from the Social Policy and Social and Political Sciences programmes, despite his degree discipline being Business and Management. Elliot received praise from the Head of Social Policy following this, and has been requested to support similar future sessions.Elliot has supported me with running a Student Ambassador Briefing session for new recruits, showing real professionalism, and sharing his own experiences to help others settle into their role.Working with Elliot feels like working with a staff member and friend. Elliot is a fantastic advocate and we are lucky to have him as an SBS Student Ambassador.

Chantelle Lomax

Chantelle LomaxStudent Experience and Outreach Manager | School for Business and Society
University of York - November 2023

Elliot is an outstanding student. In addition to his excellent work as a student Elliot is also a school ambassador and is very proactive and shows great initiative. He has become involved in the research programme FixOurFood helping with our stakeholder meetings with industry and government. I recommend Elliot extremely highly.

Bob Doherty

Bob DohertyDean of School for Business and Society, Professor in Marketing and Principal Investigator for 'FixOurFood'
University of York - November 2023

Elliot supported our Yorkshire Food System Summit - greeting delegates and helping make sure the day ran smoothly. He was a welcome addition to the team - he radiates positivity, uses initiative and has a can-do attitude. He actively sought a briefing in advance - which meant on the day he hit the ground running. I would very happily work with him again.

Elliot has a curiousity for learning and understanding how things work - excellent skills to see in a student, having taught him for many years I can confirm that he has a good balance of independent learning skills as well as being able to identify and ask neccessary and useful questions to further this. He has a blend of Computer Science and Business skills that allow him to be able to engage in a range of discussions and have a broader understanding than most of his peers.Elliot responds well to feedback - he has a genuine desire to improve himself as well as his work, wanting to know how to pick up those additional marks, what he could do to improve next time around as well as looking to learn from those with experience around him, how and why they do what they do and how he can use this to improve himself.I will also add that he has an excellent sense of humour and was always polite and courteous throughout the years he attended Carre's - he was the student that stayed behind to ask questions, the one that attended all optional revision sessions and the one that would inadvertently pushed me to better my teaching to help him to realise his potential.I think he'd be an excellent asset to any company, he is adaptable, works hard and is keen to impress. Having worked in projects in my previous role - graduates like Elliot were rare to find and excellent additions, he is modest about his achievements, humble about his success and understands the dynamics of the world around him on more than just a theoretical level, but an actual practical application supported by evidence.

Christian Baker

Christian BakerHead of Computer Science and Subject Specialist
Carre's Grammar School - November 2023

Elliot was my student for three consecutive academic terms in the Introduction to Management and Professional Development module at the School of Business and Society, University of York. I had the privilege of working closely with him during the one-hour weekly seminars, during which Elliot consistently demonstrated exceptional communication and group facilitation skills. He was not only enthusiastic but also collaborative, showing willingness to collaborate with a diverse group of students and excelling in seminar activities.Elliot’s personal qualities were equally impressive. He maintained a polite and approachable behaviour, always available to assist his peers and staff members when needed. Beyond the classroom, he actively participate in various extracurricular activities representing the school, where his contributions are invaluable.It is with great enthusiasm that I recommend Elliot for any job or academic opportunity he may pursue. I am confident that his strong pre-professional and personal skills will contribute to the development of a well-rounded and highly competent professional.

Stelina Kanaki

Stelina KanakiLecturer in Marketing & Advertising
University of York - November 2023

Elliot is a great team player and hard worker! His positive attitude makes working on projects with him enjoyable and I always value his unique entrepreneurial insights from setting up his own independent business. I wish Elliot every success in the future and he will be an asset to any organisation.

Gill Budgen

Gill BudgenStudent Ambassador
University of York - November 2023


Super Duper Candle Company

January 2020 - January 2022

Founded an e-retail business whilst at Sixth Form College, specialising in selling candles and home fragrances.

  • Created a brand and built a following via social media, encouraging loyalty by creating reward schemes and producing marketing materials for a mailing list of over 2.5k

  • Negotiated with key suppliers, such as DPD, Royal Mail, and DHL, enrolling on trade credit accounts with account managers. Engaging key stakeholders to establish a supply chain

  • Conceptualised and implemented a complete e-commerce solution with a highly complimented user experience

  • Devised successful, fast-paced stock management and fulfilment techniques to ensure products were available to customers on time

  • Attained an Excellent Trustpilot rating of 4.9/5, with 150 reviews

  • Achieved revenues of £40k in the first twelve operating months


September 2014 - Present

Founded a website design agency whilst in secondary school, serving local businesses with an all-in-one website solution. With several active clients, such as DG-Roofing.co.uk, JAGDecorating.com, and NT-Plumbing.co.uk.

  • Designed and implemented on-brand websites for local clients of various industries

  • Liased with key suppliers such as hosting companies (Brixly), establishing SLA

  • Modernised local businesses' online presence by creating Google MyBusiness profiles for clients such as the Post Office, Butcher, and Motorhome Hire.

  • Provide active clients with ongoing maintenance and content management via a monthly subscription

My Services

Website Design

Elliot offers a high-quality, all-in-one website design service to suit all project types. He has worked with many different types of businesses, from roofers & plumbers, to therapists and e-commerce brands. Described by one of his clients as a 'wonder', his standards are high, professional and precise.To get in touch with Elliot about a website for your business, contact websites@petromedia.co.uk.

Mobile Disco Services

Elliot offers bespoke mobile disco (mobile DJ) services for all types of events. Having worked at weddings, college/school discos, private parties, public events and many other types of occasions. Elliot works closely with his clients to determine the DJ set & music to suit the occasion.To get in touch with Elliot for a quote, contact dj@petromedia.co.uk.


University of York

University of York
Undergraduate Degree BA Business & Management

Highest achieving modules:


Carre's Grammar School

Carre's Grammar School
A Level Business Studies, Computer Science, Design & Technology - Product Design (AAA)

  • Head Boy of Business (Y13)

  • Assistant Prefect of Business (Y12)

Carre's Grammar School

Carre's Grammar School
GCSE (11) Business Studies, Computer Science, Design & Technology - Systems (A* A A*)

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Elliot Petrosellini-Lancaster

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